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![What is ARPU? Definition, Formula, and Optimization [in 2022]](https://blog.getlatka.com/wp-content/uploads/2020/04/word-image-2.png "What is ARPU? Definition, Formula, and Optimization [in 2022]")
What is ARPU? Definition, Formula, and Optimization [in 2022]
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![What is ARPU? Definition, Formula, and Optimization [in 2022]](https://blog.getlatka.com/wp-content/uploads/2020/04/apru_b2b_saas_nathan_latka.png "What is ARPU? Definition, Formula, and Optimization [in 2022]")
What is ARPU? Definition, Formula, and Optimization [in 2022]
ARPU explained: Calculate & optimize average revenue per user
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