Customer Acquisition Cost Formula, Calculation & Benchmarks
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:max_bytes(150000):strip_icc()/Acquisitioncost2-db2a5b442fbf494486a3d940a7489beb.png "What Is an Acquisition Cost in Business Accounting?")
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Customer Acquisition Cost (CAC): How to Calculate & Reduce It
Customer Acquisition Cost (CAC): How to Calculate & Reduce It
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Customer acquisition cost (CAC): Calculate and reduce it
![Customer Acquisition Cost: How to Calculate CAC [+Benchmarks & Formulas to Know]](https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/Customer%20Acquisition%20Cost%20How%20to%20Calculate%20CAC%20%5B+Benchmarks%20%26%20Formulas%20to%20Know%5D-2.png?width=650&height=180&name=Customer%20Acquisition%20Cost%20How%20to%20Calculate%20CAC%20%5B+Benchmarks%20%26%20Formulas%20to%20Know%5D-2.png "Customer Acquisition Cost: How to Calculate CAC [+Benchmarks & Formulas to Know]")
Customer Acquisition Cost: How to Calculate CAC [+Benchmarks & Formulas to Know]
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![Customer Acquisition Cost: How to Calculate CAC [+Benchmarks & Formulas to Know]](https://blog.hubspot.com/hs-fs/hubfs/Customer%20Centric-2.png?width=650&height=450&name=Customer%20Centric-2.png "Customer Acquisition Cost: How to Calculate CAC [+Benchmarks & Formulas to Know]")