![Experience: The Blog: United Breaks Another Guitar and the Social Media Hype Cycle Comes Full Circle Experience: The Blog: United Breaks Another Guitar and the Social Media Hype Cycle Comes Full Circle](https://1.bp.blogspot.com/-vcmHeAKfwZQ/U4pLgodddNI/AAAAAAAAt48/zKODUI-L0BM/s1600/UNited-Delta-USAirway.jpg)
Experience: The Blog: United Breaks Another Guitar and the Social Media Hype Cycle Comes Full Circle
Upside Technologies - In 2009, within five days of a YouTube song called “United Breaks Guitars” being released, United Airlines lost 10% of its market value, costing shareholders roughly $180 million dollars.
![Một bài hát “thổi bay” hàng trăm triệu USD - Bài học về sức mạnh của truyền thông xã hội mà bất cứ doanh nghiệp nào cũng phải ghi nhớ Một bài hát “thổi bay” hàng trăm triệu USD - Bài học về sức mạnh của truyền thông xã hội mà bất cứ doanh nghiệp nào cũng phải ghi nhớ](https://cafebiz.cafebizcdn.vn/zoom/700_438/2017/photo-0-1491964964192.jpg)
Một bài hát “thổi bay” hàng trăm triệu USD - Bài học về sức mạnh của truyền thông xã hội mà bất cứ doanh nghiệp nào cũng phải ghi nhớ
![Experience: The Blog: United Breaks Another Guitar and the Social Media Hype Cycle Comes Full Circle Experience: The Blog: United Breaks Another Guitar and the Social Media Hype Cycle Comes Full Circle](https://1.bp.blogspot.com/-gjCv3CVF89w/U4pis4RN9RI/AAAAAAAAt5U/uJ4C0t10skk/s1600/carroll--paul.jpg)
Experience: The Blog: United Breaks Another Guitar and the Social Media Hype Cycle Comes Full Circle
![United Breaks Guitars guy says airline shows 'lack of compassion' in wake of latest PR disaster | CBC Radio United Breaks Guitars guy says airline shows 'lack of compassion' in wake of latest PR disaster | CBC Radio](https://i.cbc.ca/1.4066504.1491944981!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_940/dave-carroll-and-united-ceo-oscar-munoz.jpg)
United Breaks Guitars guy says airline shows 'lack of compassion' in wake of latest PR disaster | CBC Radio
![PDF) "United Breaks Guitars": Examining <Corporate Responsibility> in Anti-Corporate Protest Music | Megan O'Byrne - Academia.edu PDF) "United Breaks Guitars": Examining <Corporate Responsibility> in Anti-Corporate Protest Music | Megan O'Byrne - Academia.edu](https://0.academia-photos.com/attachment_thumbnails/61805706/mini_magick20200116-16524-53kjj6.png?1579196935)
PDF) "United Breaks Guitars": Examining <Corporate Responsibility> in Anti-Corporate Protest Music | Megan O'Byrne - Academia.edu
![When United Airlines baggage handlers broke a musician's valued guitar and then spent a year refusing When United Airlines baggage handlers broke a musician's valued guitar and then spent a year refusing](https://img.ifunny.co/images/b6e90b681207964cbf54b0cea42eee5971315fbca96b616c40cbdbbeebe777ab_1.jpg)
When United Airlines baggage handlers broke a musician's valued guitar and then spent a year refusing
![Amazon.com: United Breaks Guitars: The Power of One Voice in the Age of Social Media eBook : Carroll, Dave: Kindle Store Amazon.com: United Breaks Guitars: The Power of One Voice in the Age of Social Media eBook : Carroll, Dave: Kindle Store](https://m.media-amazon.com/images/I/41RmnP88BRL._SR600%2C315_PIWhiteStrip%2CBottomLeft%2C0%2C35_PIStarRatingFOURANDHALF%2CBottomLeft%2C360%2C-6_SR600%2C315_ZA74%2C445%2C290%2C400%2C400%2CAmazonEmberBold%2C12%2C4%2C0%2C0%2C5_SCLZZZZZZZ_FMpng_BG255%2C255%2C255.jpg)
Amazon.com: United Breaks Guitars: The Power of One Voice in the Age of Social Media eBook : Carroll, Dave: Kindle Store
![NEW VIDEO: United Breaks Guitars 4? - Dave Carroll | An award winning singer-songwriter, professional speaker, author and consumer advocate. NEW VIDEO: United Breaks Guitars 4? - Dave Carroll | An award winning singer-songwriter, professional speaker, author and consumer advocate.](https://www.davecarrollmusic.com/wp-content/uploads/2017/04/Unimpressed-Dave-600x338.png)
NEW VIDEO: United Breaks Guitars 4? - Dave Carroll | An award winning singer-songwriter, professional speaker, author and consumer advocate.
![United Breaks Guitars' singer says airline passenger bill of rights signals positive direction | Globalnews.ca United Breaks Guitars' singer says airline passenger bill of rights signals positive direction | Globalnews.ca](https://globalnews.ca/wp-content/uploads/2017/04/nybz432-79_2009_154507_high.jpg?quality=85&strip=all&w=650&h=379&crop=1)